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IA: Tootie Pie (TOOT) on News 12 San Antonio. "This Year We'll Sell 100,000 Pies."

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IA's Special Situation Report, Friday 9/16/2011.

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1. Tootie Pie (TOOT) on News 12 San Antonio. "This Year We'll Sell 100,000 Pies."
2. Disclaimer.

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Current List (Top 10 Performers):

We continue to have a lot of fun with "IA's Special Situation Report," our first go anywhere, do anything "non-industry" specific newsletter. Look at the number one performer up 650% -- an oil recycler of all things ! And the number two performer up 275%, a potato chip maker !

Like who needs Biotech or High Tech ? Potato chips and used oil, is where the big money is !

1. Vertex Energy (VTNR) $0.40 to $3.00 up 650%
2. Inventure Foods $1.07 to $4.02 up 275%
3. VirnetX (VHC) $6.50 to $21.76 up 234%
4. Arotech (ARTX) $0.62 to $1.60 up 158%
5. LoopNet (LOOP) $6.95 to $17.24 up 148%
6. Dyadic (DYAI) $0.80 to $1.86 up 132%
7. Tootie Pie (TOOT) $0.20 to $0.45 up 125% (client)
8. Abiomed (ABMD) $6.10 to $11.85 up 94%
9. Misonix (MSON) $1.15 to $2.20 up 91%
10. Cambium Learning (ABCD) $1.00 to 3.05 up 52%

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While we are up 125% in Tootie Pie, we note the shares are down from a high earlier in the year of $0.74 and currently sports a mini-market valuation of only $6.3 million -- leading us to conclude the greatest days for Tootie Pie lie ahead and not behind. Yesterday they reported August sales were up 56% over August of 2010. This marks the 22nd consecutive month of sales increases.

Chart:

http://finance.yahoo.com/q/bc?s=TOOT.PK&t=2y&l=on&z=l&a...=


The company was featured on a local news channel earlier in the month.

1. Tootie Pie (TOOT) on News 12 San Antonio. This Year We'll Sell 100,000 Pies.

Tootie Pie (TOOT) on News 12 San Antonio (Video).

http://www.ksat.com/news/29197190/detail.html


Tootie Pie Co. Enjoys Slice Of Success
Boerne Business Sees Pie Sales Increase
Marilyn Moritz, KSAT 12 News Reporter

BOERNE, Texas -- It's not just the three pounds of apples in each pie behind Tootie Pie Co.'s sweet success. A pinch of perseverance helped, too.

"This year, we'll sell 100,000 pies," said Don Merrill, president and CEO. The made-from-scratch business that Merrill took over in 2005 is on track to turn a profit this year for the first time. Early on, the company was on an upward track, but the recession put a crimp in the pie business.

"It knocked us on our heels for a while," Merrill said. "We had to retrench and cut expenses like a lot of businesses do."

Retrenching meant supplementing the wholesale and corporate sales with direct customer sales. Tootie Pie Co. began opening cafes in San Antonio, Fredericksburg, Austin and the Dallas area. Seven cafes will be operational by the end of this year, and Merrill hopes to eventually open 20 to 25 cafes that offer sandwiches and soups in addition to the famous pies.

Opening cafes in tough times was a risky move.

"It was a gamble," Merrill said, "but I thought it was a bigger gamble to do nothing and just sit and try to survive."

Perhaps the main ingredient to the company's success: the recipes of the retired founder Ruby "Tootie" Feagan. Her six-pound apple pie won her blue ribbons and eventually became her signature Texas-sized pie.

Bobbie Keese, Tootie's daughter, now oversees the bakery operations after having translated her mother's dabs and pinches into precise measurements others can follow.

Tootie often baked by eyeballing amounts of ingredients, which Keese learned when her mother instructed her bake a cherry pie.

"I said, 'How many cherries do I put in?' and she said, 'Throw some in a bowl and let me look at it,'" Keese said.

While many of the recipes are Tootie's originals, Keese has come up with some favorites of her own, like lemon velvet.

The pies do come with gourmet price tags, between $30 and $36 dollars. Consumers are evidently buying because August sales were up 56 percent compared to August of last year.

"People will treat themselves if they perceive value," Merrill said.

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"intend," "estimate," and "projects," variations of such words and similar
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events or otherwise. Among the important factors that could cause actual
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Commission (SEC). Client, we receive two thousand dollars per month and an
option to purchase two hundred thousand shares.
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